Austin Humphrey

Sports Intelligence · Product Strategy · AI-Assisted Analytics

I build sports intelligence systems that work in production — not pitch decks. Three years leading data-informed strategy across advertising and founder-led product execution, two years designing AI/LLM workflows from prompt to deployment. I turn raw sports data into decisions people can actually use, with equal coverage for the markets and leagues that mainstream media ignores.

Experience

Founder & Builder — Blaze Sports Intel

Boerne, TX 2023 – Present

Designed and operate a production sports intelligence platform covering MLB, NFL, NCAA football, NBA, and college baseball — entirely on Cloudflare infrastructure. The backend runs 53 Workers, 12 D1 databases, 45 KV namespaces, and 18 R2 buckets for multi-sport data aggregation at scale.

Built real-time ingestion pipelines and mobile-first dashboards with ~30-second live refresh, plus AI-assisted forecasting modules and the BlazeCraft reliability monitoring interface. Own every layer: roadmap, architecture, release ops, content, and stakeholder communication as a solo founder focused on the markets that matter and don't get covered.

Advertising Account Executive — Spectrum Reach

Austin, TX Nov 2022 – Dec 2025

Developed data-informed advertising strategies across linear TV, OTT/CTV, streaming, and digital for local and regional clients. Translated campaign performance into insights that drove client renewals and strategic upsells — the kind of work where you learn that data only matters when it changes someone's decision.

Financial Representative — Northwestern Mutual

San Antonio, TX Dec 2020 – Aug 2022

Completed a top-5 ranked intern program and converted to a full-time advising role. Earned the "Power of 10" Award — top 10% nationally. Built comprehensive financial plans through structured modeling, prospecting discipline, and consultative client relationships.

What I've Built

Production Platform 53-Worker serverless architecture serving multi-sport analytics across five leagues — from zero to production as a solo builder.
AI + Sports Operations Two years designing Claude, Gemini, and ChatGPT workflows for sports data ingestion, forecasting, and editorial — not demos, deployed systems.
Data → Story Turn performance metrics into editorial content for college baseball, FCS football, and other markets mainstream media won't touch.
Full-Stack Execution Architecture, frontend, content, ops, and stakeholder communication. Every layer, every day, one person.